One of the profitable direct response advertising and marketing legends doesn’t use e mail and believers folks name or fax him to get his response.
I'm speaking concerning the nice Dan Kennedy.
However don’t be confused for one minute – Mr. Kennedy's one of many sharpest and updated entrepreneurs there may be, and he refuses to take care of e mail inquiries as a precept.
As a result of he values his time.
See, he is aware of folks won’t give half as a lot thought to jot down an e mail as they do to writing an actual bodily letter, fax, or what they'll say on the telephone.
There's a sure degree of dedication and seriousness in the way in which folks understand a bodily letter today.
However that's not the way it at all times was once, and a very powerful purpose for that is … you guessed it – emails.
Give it some thought – 20 years in the past, virtually no one used emails, so our mailbox was full (Millennials studying this – I recommend you go search for “Bodily Mailbox” within the dictionary), so all of the spam got here in that medium, and due to this fact mail was much less “necessary”.
Right this moment, hardly ever will we get junk bodily mail (often simply junk flyers and promos) so you’re taking extra time to undergo your much less crowded mailbox, making bodily mail a way more “status” kind of communication., Opposite to what most on-line ” consultants “wish to imagine.
And relating to bodily mail, there's no better grasp alive in the present day than Mr. Bush. Dan Kennedy, who makes use of it because the lifeblood of his enterprise, and that's precisely why it is best to contemplate this new-old medium for what you are promoting too.
Like every part in direct response – I recommend you check interweaving it along with your on-line stuff –
Get bodily addresses out of your leads and as soon as they flip to prospects ship them upsells and excessive ticket product promotions in bodily mail.
Two insanely superior options that bodily mail has and emails don’t –
Lumpy mail – how thrilling is it to get some large rattling field within the mail? I imply your coronary heart actually kilos more durable simply by guessing what's inside! The nice direct response entrepreneurs know this and use that enthusiasm to seize consideration and create a particular sort of buzz round their gross sales letters.
Grabbers – used to immense success by the late nice Gary Halbert (and by Mr. Kennedy after all), grabbers are stuff you've connected to your bodily letter that create an unmatched degree of curiosity in your reader. Mr Halbert's basic instance – in case your gross sales letter pitches actual property property you'd need slightly plastic bag crammed with some grime in it and talk about it within the letter and tie it in what you're promoting, or connect a $ 1 invoice to the highest of the letter when talking of the monetary markets, and so forth.
In the case of grabbing consideration and standing out of the group, you shouldn’t pull any stops in in the present day's busy markets, and there's nothing like curiosity driving bodily mail to essentially stand out like a nun in a brothel.